Survey Analytics owns a variety of online research brands such as QuestionPro, MicoPoll, IdeaScale, MicroPanel, SurveySwipe and SurveyPocket.
Vivek Bhaskaran started Survey Analytics with Kevin Battey. Like so many entrepreneurs they bootstrapped it for years, literally building their own servers.
Survey Analytics was among the first online survey research tools designed specifically for businesses. They are on the cutting edge of the do-it-yourself market research trend as well as mobile marketing, social media analysis for research and crowdsourcing. Their latest exploration is in the area of gameification of research, i.e. using gaming principles to make gathering feedback fun and engaging.