From Carbonite's founder...Jeff and I decided it was high time to get our families to back up their computers. Not so easy! Sure, we could spend Saturday afternoons burning a stack of CD ROMs, but who has the time? Or we could buy them external hard drives, but they’d never use them. There’s no way they’d remember to plug them into their laptops often enough to keep the backup up-to-date. We felt that online backup was the way to go because it’s professionally managed, secure, and always available. But existing online backup services were really complicated and very expensive. Why couldn’t someone offer backup that was simple and affordable? Something without technical jargon, ongoing user involvement, and capacity limits? Couldn’t a backup service just run in the background, automatically protecting changes and new files on your computer?