Zendesk is the proven cloud-based help desk software that is the fastest way to enable great customer service in rapidly growing companies. More than 20,000 organizations in 140 countries use Zendesk to serve more than 70 million consumers.

Zendesk’s goal is to democratize the great customer service experience making it possible for any business of any size to deliver on a great service promise. Our customers, which include Adobe, Sony, and Groupon, trust Zendesk with their most valuable assets: their customers, partners, and employees. For five years, organizations of any size or vertical have been empowered to deliver exceptional support across the web, email, and social media. Since the mobile device explosion, the company created even more opportunities to help customers anywhere, any time, Zendesk is also available across devices such as the iPad, iPhone, BlackBerry, and Android.

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The rise of social media has created a new collective customer that has demanded companies put customer service at the front of everything they do. Never before has customer happiness been so influential on a business' success. This is why we introduced the Zendesk Benchmark, which allows companies to compare themselves against their industry peers or similarly sized companies. This is especially important to the small business segment which has an unprecedented opportunity to use customer service as the distinguishing factor to set itself apart from the competition.

The ability to measure how satisfied your customers are helps organizations see where their weak spots are and how they can take corrective action immediately. Since releasing the benchmark tool, the data we've released so far shows smaller companies, those with one to nine employees, had a customer satisfaction average of 91%, beating out the scores of both medium and enterprise-sized businesses.

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Nominated by Tiffany Apczynski