A tool that facilitates "Digital Word of Mouth," TellMyCircle makes it easy for customers who love their local businesses to advocate and influence their circle of friends/family. The business can then learn who are their best ambassadors and, ideally, recognize or even reward them for the referrals.
In the end - it's very hard for any company - much less a small business - to get the attention of potential new customers. It's much easier to get the attention of loyal existing customers.
Twitter ID: @TellMyCircle