Survey Analytics offers an enterprise grade research platform for collecting feedback. Through its core businesses of surveys, crowdsourcing, panel management and polls -- Survey Analytics listening systems enable businesses to touch their customers and constituents through all major channels, including Web, email, social media and mobile. The self-service and cloud-enabled platform empowers companies to execute and deliver on research in real-time and global scale.
Survey Analytics owns a variety of online research brands such as QuestionPro, MicoPoll, IdeaScale, MicroPanel, SurveySwipe and SurveyPocket.
Vivek Bhaskaran started Survey Analytics with Kevin Battey. Like so many entrepreneurs they bootstrapped it for years, literally building their own servers.
Contributions
Survey Analytics was among the first online survey research tools designed specifically for businesses. They are on the cutting edge of the do-it-yourself market research trend as well as mobile marketing, social media analysis for research and crowdsourcing. Their latest exploration is in the area of gameification of research, i.e. using gaming principles to make gathering feedback fun and engaging.
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