Its database of information includes about 65 million corporations and other entities and 85 million people, and its First Research product covers some 900 industries. Hoover's also offers mobile apps and publishes a business blog. It is a subsidiary of Dun & Bradstreet (D&B).
Hoover's market intelligence and lead generation tools make small business owners' work easier and allows them to focus on their highest-value business activities. Hoover’s tools give small businesses access to the business information they need for successful sales and marketing campaigns.