The foundation embraces the concept of "economic gardening," an economic development strategy based on the fundamental concept that entrepreneurs drive economies. Economic gardening helps drive the creation and growth of local business by providing a supportive and enriched environment where these businesses not only grow, but thrive.
The foundation supports entrepreneurship by focusing on second-stage businesses with between $750,000 and $50 million in annual revenue or working capital, and employing 10 - 99 employees. The foundation believes that these entrepreneurs have the best opportunity to succeed if they learn from their peers. To that end, it develops and delivers programs and information that help communities appreciate and support the growth of these entrepreneurs.