Dairy Queen's success story began with a 10 cent sale of a then unnamed product in 1938, in Kankakee, Illinois. A father and son in Illinois had been experimenting with a soft frozen dairy product for some time. They contacted Sherb Noble, a good friend and customer, who agreed to run the "all you can eat" trial sale at his walk-in ice cream store. Within two hours, he dished out more than 1,600 servings of the new dessert.
When the United States entered World War II in December 1941, there were less than 10 Dairy Queen stores. However shortly after the war, the system took off at a pace virtually unrivaled before or since. With only 100 stores in 1947, it grew to 1,446 in 1950 and then to 2,600 in 1955. Today, the Dairy Queen system is one of the largest fast food systems in the world with more than 5,900 restaurants worldwide.
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One of the fastest growing fast food franchises, Dairy Queen offers valuable tools, training and everything else a small business owner needs to start and grow a successful franchised location in their community.
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