They pair innovative technology with content marketing experts to help companies of all sizes win new customers, keep customers engaged and grow sales.
Compendium’s software helps marketers: plan stories that draw people in, and motivate authors to contribute content; build strong stories and turn customer conversations and stories into fresh content; host stories to ensure an organization's storytelling hub reflects the brand; share stories smoothly across social media channels, and through a repository of content that can be reused time and again; and refine stories so content is on message.
Businesses can reach more customers through the use of authentic content, driving website traffic and shortening the sales cycle.
Gymboree Play & Learn has franchises across the U.S. These franchises use Compendium software to gather positive stories from parents who bring their children to Learn & Play classes and distribute these stories to its blog and social media. In an effort to increase participation at classes, Gymboree ran a contest to encourage parents to share stories. Gymboree franchises saw a 300% average increase in traffic during the contest, and 300 contest submissions.
Small businesses succeed because of the passion of their founder and their customers. Compendium can harness this passion and multiply it by helping small businesses tell their story and distribute this content easily through multiple channels, including blogs and social media. Using content marketing, small businesses can efficiently and economically tell authentic stories that reflect the company's persona. Compendium provides an easy method to gather and distribute positive customer comments.