- Transaction-Enabled Marketing Council (one of founding members)
- National Retail Federation
- Technology Association of Georgia – Fintech council member
Cardlytics provides retailers with a solution that identifies households that matter most & delivers the right message & reward to win their business. Cardlytics teams with the biggest financial institutions in the US to analyze debit & credit card transactions of millions of households in order to find the right audiences for retailers. It’s a closed loop system that protects the privacy of consumers, yet enables advertisers to be precise about who they are reaching with marketing campaigns. Cardlytics is live in 300 banks, reaching 75M US households. The solution supports 1500 local merchants w/ 800 added every month. Local merchants have few viable advertising channels: TV/Radio is expensive & ineffective; local newspapers are declining; search is costly, etc. The solution is targeted to the right consumer at the right time (while managing their money) & merchants don’t have to pay until a consumer spends money. Furthermore, local & national advertisers are put on a level platform.