Cardlytics is the pioneer and leader of transaction-driven marketing, expected to grow into a multi-billion dollar industry in the US over the next four years, according to the Aite Group. The company's unique advertising platform enables banks to deliver rich, relevant rewards to its customers based on purchasing history while fully protecting their privacy. Businesses are able to target consumers based on spending patterns: where, how much & how frequently they spend at a store & in the broader retail category. Because the advertiser only pays when a consumer makes a transaction to redeem the reward, Cardlytics’ Transaction-based media is highly efficient and measurable. Consumers seem to love it, too - only two percent of consumers opt out from receiving offers. Since its founding in 2008, Cardlytics has been a leader of innovation with recent accolades including being named one of the 100 most innovative private companies in the world by Red Herring.

Memberships

• Transaction-Enabled Marketing Council (one of founding members)
• Aima
• National Retail Federation
• Technology Association of Georgia – Fintech council member

Contributions

Cardlytics provides retailers with a solution that identifies households that matter most & delivers the right message & reward to win their business. Cardlytics teams with the biggest financial institutions in the US to analyze debit & credit card transactions of millions of households in order to find the right audiences for retailers. It’s a closed loop system that protects the privacy of consumers, yet enables advertisers to be precise about who they are reaching with marketing campaigns. Cardlytics is live in 300 banks, reaching 75M US households. The solution supports 1500 local merchants w/ 800 added every month. Local merchants have few viable advertising channels: TV/Radio is expensive & ineffective; local newspapers are declining; search is costly, etc. The solution is targeted to the right consumer at the right time (while managing their money) & merchants don’t have to pay until a consumer spends money. Furthermore, local & national advertisers are put on a level platform.

Web

Website @cardlyticshttp://www.linkedin.com/company/cardlytics-inc.