Cardlytics is the pioneer and leader of transaction-driven marketing, expected to grow into a multi-billion dollar industry in the US over the next four years, according to the Aite Group. The company's unique advertising platform enables banks to deliver rich, relevant rewards to its customers based on purchasing history while fully protecting their privacy. Businesses are able to target consumers based on spending patterns: where, how much & how frequently they spend at a store & in the broader retail category. Because the advertiser only pays when a consumer makes a transaction to redeem the reward, Cardlytics’ Transaction-based media is highly efficient and measurable. Consumers seem to love it, too - only two percent of consumers opt out from receiving offers. Since its founding in 2008, Cardlytics has been a leader of innovation with recent accolades including being named one of the 100 most innovative private companies in the world by Red Herring.