Based in Indianapolis, Indiana, the company was founded by Bill Oesterle while Angie Hicks worked as an intern in 1995. The company modeled the list after Unified Neighbors, an Indianapolis-based community publication. Angie Hicks went door-to-door in Columbus, Ohio, signing up members and collecting ratings on local contractors. In 1996, Angie's List purchased Unified Neighbors and relocated the company from Columbus to Indianapolis.
As of January 2007, the company serves 124 U.S cities and provides reviews of companies in more than 250 categories. 2008 brought the addition of the medical industry to the List, including doctors, dentists, hospitals, and insurers.
In July 2010, Angie's List was recognized as one of the “2010 Hottest Companies in the Midwest” by Lead411.
Angie's List members submit more than 40,000 reports each month about the companies they've hired. They describe their project (including the cost), and grade the company's response time, prices and quality of work - good or bad. Based on their feedback/reviews, other members can decide which local businesses they want to hire.