Janine Popick is the CEO and co-founder of VerticalResponse (Inc. 5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses.
Janine brings over 18 years of experience leading direct and Internet marketing programs for some of the biggest brands in technology and entertainment. Janine lead the Direct division of NBC Internet as well as XOOM.com. She also managed direct marketing for a variety of technology companies like Claris Corp. a wholly owned subsidiary of Apple Inc., Insignia Solutions and Symantec Corporation.
Janine holds a Bachelor's degree from Hofstra University in Communications and English. She has been a private investor and serves as an advisor in the U.S. and Europe.
Janine is VerticalResponse's CEB (Chief Executive Blogger) and won the 2006 ClickZ Best Marketing Blog Award, the 2007 Stevie Award for Best Blog, a 2008 SIIA Codie Finalist for best blog and 2009 Stevie Finalist for Best Blog.
Why should be named a Champion
Email marketing is one of the most important ways that small business can reach their customers. Although social media has all the attention, email marketing is still important. Janine earns a spot for her commitment to email marketing and the education of small business in how to do it.
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