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Popick, Janine

Nominated for the 2012 Small Business Influencer Awards in:

Janine Popick is the CEO and Founder of VerticalResponse (Inc. 500|5000 2006-2011), a leading provider of self-service email marketing, social media, event marketing, online surveys and direct mail solutions empowering small businesses to create, manage and analyze their own direct marketing campaigns.

Janine brings over 20 years of experience leading direct and Internet marketing programs for some of the biggest brands in technology and entertainment. Prior to VerticalResponse, Janine led direct and Internet marketing programs for brands including NBC Internet;; Claris Corp., a wholly owned subsidiary of Apple Inc.; and Symantec Corporation.


She is a columnist for and the Huffington Post, and has been featured in USA Today, Entrepreneur magazine, ClickZ, BtoB magazine, Selling Power magazine, San Francisco Business Times and Inside Direct Mail. She was an Ernst & Young Entrepreneur of the Year finalist from 2006 to 2009, and won the Stevie Award for Best Entrepreneur of the Year from 2008 to 2011. Janine also won the U.S. Small Business Administration award for Small Business Person of the Year in San Francisco. In her spare time, Janine is VerticalResponse's CEB (Chief Executive Blogger) for the VerticalResponse Marketing Blog for Small Businesses, which recently won the 2011 International Business Stevie Award for Best Content on a Blog and was a finalist for the 2011 Women in Business Stevie for Blog of the Year.

Janine earns a spot for her commitment to educating small businesses about the power of combining email marketing and social media. Under Janine's leadership, VerticalResponse continues to launch new marketing tools for small businesses to reach their customers in more meaningful and relevant ways – without having to spend a lot of money or time.


Website @janinepopick


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