Now Sr. Manager Social Media at CDW, Lauren McCadney spent the past 6 years as the small business segment manager at CDW and prior held sales and marketing roles at SBC.
McCadney has been building communities before that was in vogue, sharing learnings at speaking events or sharing wisdom to students as a visiting professor.
While many large companies struggle to understand small business, with McCadney's leadership, CDW has carved out a position serving the IT needs of small business.
Contributions
McCadney is currently a Visiting Professor at UT Austin and has taught at Duke University’s Fuqua Graduate School of Business in the past. Recent speaking engagements include: Enterprise Council on Small Business Summit (Corporate Executive Board) and the National Business Marketing Association. McCadney is a contributor to SmallBizTechnology.com where she writes on Social Media and Marketing for Small Businesses.
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