Attendees bought their own drinks and enjoyed casual after-work bonding in the company of like-minded people. The parties quickly grew, and soon Laurel had 4,000 of New York's top media talent on her email list. After creating a website in 1996 and adding features such as job listings, bulletin boards, classes, e-classes, media and a freelance marketplace, Touby's business began to take off.
Today, the site also includes news, events and "learn" emails, as well as media industry blogs. More than 850,000 media professionals have registered for various Mediabistro.com services around the world.
Content and community are essential to ensuring customers are loyal and repeat customers. Laurel, way before social media was popular, has demonstrated the importance content and community through Mediabistro's continued success.