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13
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Laurel Touby

Nominated for the 2012 Small Business Influencer Awards in:
Leaders


The original idea for Mediabistro.com was cooked up in 1994, when Laurel — then a freelance business writer and Glamour magazine contributor — and a friend decided to host a mixer for media people. About 20 editors, writers, and other content creators came to that original cocktail party at Jules Bistro in the East Village.


Attendees bought their own drinks and enjoyed casual after-work bonding in the company of like-minded people. The parties quickly grew, and soon Laurel had 4,000 of New York's top media talent on her email list. After creating a website in 1996 and adding features such as job listings, bulletin boards, classes, e-classes, media and a freelance marketplace, Touby's business began to take off.

Today, the site also includes news, events and "learn" emails, as well as media industry blogs. More than 850,000 media professionals have registered for various Mediabistro.com services around the world.

Contributions

Content and community are essential to ensuring customers are loyal and repeat customers. Laurel, way before social media was popular, has demonstrated the importance content and community through Mediabistro's continued success.

Web

Website @laureltouby

 


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