Avinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day, co- founder of Market Motive Inc and a Digital Marketing Evangelist for Google. Kaushik won the 2009 Statistical Advocate of the Year award from the American Statistical Association, as well as the Most Influential Industry Contributor award from the Web Analytics Association. His blog Occam's Razor (www.kaushik.net) is one of the most popular blogs about digital analytics on the web today.
Avinash Kaushik is a passionate advocate of Web Analytics who is on a mission is to bring consumer centricity and data driven decision making closer to small business owners. Avinash believes that investing in Web Analytics is the key to long term success. His blog has helped thousands of small business owners make better web marketing decisions.