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Debbi Fields

Nominated for the 2012 Small Business Influencer Awards in:
Leaders


Debbi Fields is the founder and current spokesperson of Mrs. Fields Bakeries. Additionally, she has written several cookbooks - her first was the first cookbook to to the New York Times Bestseller list.

Debbi began her business in 1977 in Palo Alto, California. Since then it has grown to nearly 400 locations in the U.S., and over 80 locations internationally. She introduced automation early on, and her business efficiency is the subject of a Harvard Business School case study.

Fields began franchising in 1990, and, though she sold the business to an investment group in the early 1990s, she remains as the company's spokesperson. Debbi Fields is quoted as saying: “I've never felt like I was in the cookie business. ... My job is to sell joy. My job is to sell happiness. My job is to sell an experience.”

Contributions

Even though people told her that no business could ever survive just selling cookies, Debbi Fields went on to create a worldwide chain of cookie franchise stores. Her success has inspired many entrepreneurs to start their own business by opening a Mrs. Fields franchise store in their communities.

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