Bates oversees the Microsoft Community Connections (MCC) program, which delivers valuable tech and business expertise to over 300,000 SMBs nationwide via partnerships with national and local organizations like the SBA, Chambers of Commerce and Offices of Economic Development. Bates also regularly meets with SMBs, as well as mentors and provides advice through her blog, social networking and volunteering. She sponsored the creation of a free support portal to help SMBs address tech challenges.
Small business champions must be devoted to the SMB community—helping to lead the strategies, create technologies and environment that support small business development. Bates embraces this challenge by providing innovative insights and solutions to help SMBs maximize efficiencies and utilize the transformative power of technology to grow. But Bates goes beyond technology to provide practical business advice and strategies that can help business owners in all aspects of their operations.