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Cindy Bates

Nominated for the 2012 Small Business Influencer Awards in:

Cindy Bates is the vice president of Microsoft’s U.S. Small and Mid Sized Business (SMB) division and leads the company’s efforts to help SMBs use technology to increase productivity, grow and thrive. Bates has been with Microsoft for 13 years, starting as a managing director in the Corporate Development and Strategy group. Prior to her current role, Bates was vice president of US Partner Strategy, Marketing and Programs, responsible for engaging IT service providers who serve business customers who use Microsoft technology. Before joining Microsoft, Bates was senior vice president in Merrill Lynch & Co.’s Investment Banking, Retail and E-Commerce Industry Group. She has dual bachelor degrees in international economics and molecular biology from the University of Michigan, and an MBA from Harvard University.


Bates oversees the Microsoft Community Connections (MCC) program, which delivers valuable tech and business expertise to over 300,000 SMBs nationwide via partnerships with national and local organizations like the SBA, Chambers of Commerce and Offices of Economic Development. Bates also regularly meets with SMBs, as well as mentors and provides advice through her blog, social networking and volunteering. She sponsored the creation of a free support portal to help SMBs address tech challenges.

Small business champions must be devoted to the SMB community—helping to lead the strategies, create technologies and environment that support small business development. Bates embraces this challenge by providing innovative insights and solutions to help SMBs maximize efficiencies and utilize the transformative power of technology to grow. But Bates goes beyond technology to provide practical business advice and strategies that can help business owners in all aspects of their operations.


Website @Cindy_Bates


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