Before joining Zuora, Tzuo had witnessed a shift to a new business model where both consumers and businesses favored a subscription model verses a one time transaction. It was clear that this shift was going to drastically change the way companies do business and a need would evolve for a service to enable these companies to succeed in this new economy.
As Zuora’s CEO, Tzuo has evangelized this shift to subscription based business models and the complex billing structures they inherit, coining the phrase Subscription Economy.
In an effort to empower this new Subscription Economy, Tzuo has spent over two-and-a-half-years working with the best companies in the world to build an award-winning platform powerful and flexible enough to fuel any subscription business.
Tien made his name as Chief Strategy Officer at Salesforce, before founding billing/subscription cloud service company Zuora.