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Dan Siroker

Nominated for the 2012 Small Business Influencer Awards in:

The inspiration for Optimizely came from Dan Siroker's experience as the Director of Analytics for the Obama Presidential Campaign and Deputy New Media Director for the Presidential Transition.

Before Optimizely, Dan co-founded an online math game for kids called CarrotSticks. He was formerly a Product Manager for Google Chrome and AdWords. Dan graduated with Honors from Stanford University with a B.S. in Computer Science.


Together with his partner, Pete Koomen, Dan started Optimizely - a company whose goal is to make it dramatically easier for small business owners to improve their websites through A/B testing (a technique used by marketers to test the effectiveness of different content/variations to the site).


Website @dsiroker


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