Before Optimizely, Dan co-founded an online math game for kids called CarrotSticks. He was formerly a Product Manager for Google Chrome and AdWords. Dan graduated with Honors from Stanford University with a B.S. in Computer Science.
Together with his partner, Pete Koomen, Dan started Optimizely - a company whose goal is to make it dramatically easier for small business owners to improve their websites through A/B testing (a technique used by marketers to test the effectiveness of different content/variations to the site).