He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.
Webinars in his “Science of…” series have drawn upwards of 30,000 registrants. And he holds the Guinness World Record for the largest webinar ever. His Science of ReTweets Report analyzes the when, why and how Twitter users ReTweet things, and explains how marketers can effectively get more ReTweets, and TweetPsych is linguistic analysis tool he built that allows users to generate psychological profiles of any other Twitter user or list based on the contents of their Tweets.
Dan has been featured in The New York Times, The Wall Street Journal, The Boston Globe, Wired, Fast Company, Forbes, The Financial Times, Huffington Post, The London Times, The Miami Herald, Slashdot, Smart Money, AdAge, NYPost, The Atlantic, Mashable, The Twitter Book, and TechCrunch. In 2009 he was awarded Shorty and Semmy awards for social media & viral marketing. He has spoken at numerous conferences
Dan investigates social media from a data-backed, scientifically grounded perspective. He brings statistics and facts to the measurement of social media, and translates them into solid actions that small businesses can use to market themselves.