In "The Barefoot Executive", Carrie Wilkerson helps readers of all types understand the necessary ingredients in starting and running a lucrative home-based business. The book is part motivational book, part "how to" for business, part workbook, and part self-help. You will find advice, mistakes to avoid, case studies, short exercises for you to complete, links to videos for you to watch. The book demonstrates business models with tables and charts. Chapters include such subjects as finding a target markets, developing marketing strategies, and brand development. Especially important are the common pitfalls listed to avoid in starting a business from home.