Eric Ward is widely considered to be one of the leading experts in website promotion. His start in Internet marketing occured in 1993. In 1994, he was hired by Jeff Bezos of Amazon as an online publicist. Eric Ward has spoken at over 125 web industry conferences, and his clients have included PBS.org, WarnerBros, The Discovery Channel, National Geographic, The New York Times, TVGuide.com and Weather.com. He writes a weekly column at Search Engine Land.
Eric Ward, nicknamed Link Moses, has been helping small businesses in the US, as well as internationally, better understand the value of editorially given links and how to get them. His uncompromising ethical attitude has earned him an endorsement from Matt Cutts, the head of Google’s Webspam team.