Eric Ward is widely considered to be one of the leading experts in website promotion. His start in Internet marketing occured in 1993. In 1994, he was hired by Jeff Bezos of Amazon as an online publicist. Eric Ward has spoken at over 125 web industry conferences, and his clients have included PBS.org, WarnerBros, The Discovery Channel, National Geographic, The New York Times, TVGuide.com and Weather.com. He writes a weekly column at Search Engine Land.