Frank Sonnenberg, a marketing strategist, has written four books and published over 300 articles. He has appeared on CNN as “a nationally recognized expert in the field of marketing,” and served as the National Director of Marketing for Ernst & Young’s Management Consulting Group for over a decade. He is the author of the best-selling book Marketing to Win (Harper & Row, 1990), which was translated into several languages, Managing With a Conscience (McGraw-Hill, 1994) which was selected by Industry Week as one of the top ten business books of the year, It’s the Thought that Counts (Executive Excellence 2001) and Managing with a Conscience, 2nd edition (Amazon/CreateSpace, 2012) which was named one of the Top Small Business Books of 2012. Trust Across America named Frank one of America’s Top 100 Thought Leaders –– 2011 and 2012. Social Media Marketing Magazine (SMM) selected Frank Sonnenberg as one of the top marketing authors in the world on Twitter in 2011.