Men are generally interested in functionality (ex: “what can it do?”), while women are interested in practicality (ex: “what can it do for me?”). Most technology publications are authored by men; and therefore, address only the male perspective. SheBytes, edited by Renee Schmidt, addresses both.
Renee is a tech entrepreneur who previously spent five years working in the field of Corporate Finance. She later co-founded Madison Technology, a NYC-based Cloud Computing provider. Renee has been a regular featured consultant for various tech segments on Fox News.
Twitter ID: @SheBytesBlog