As an example, King helped one company climb out of a hole: he started with a negative $400,000 net worth 15 years ago and is still in business today: profitably.
Ruth started a branch of the Small Business Development Center in Decatur, GA and the Women’s Entrepreneurial Center where she taught a year-long course for women starting businesses.
Ruth was an instructor for the SBA sponsored, ICE, Inner City Entrepreneur program. A large part of the curriculum was aimed at improving the financial knowledge of the business owners.
Ruth holds an MBA (finance) from GA State University.
She has helped others through her books and manuals: Keeping Score: Financial Management for Entrepreneurs, The Ugly Truth about Small Business and The Ugly Truth about Managing People.
Ruth's goal is for every business owner to understand the financial segment of his business. Accurate, timely financials help owners spot minor issues before they become major crises.