As Founder and Chief Penguin of Blue Penguin Development, Inc., Michael specializes in the development of electronic newsletters, and helps clients significantly increase sales by showing them how to build on their existing relationships.
Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, The Boston Globe, The Boston Herald and other national and local media.
He is the author of three books, and has published over 250 issues of his "E-Newsletter on E-Newsletters," a biweekly with 7,000 passionate subscribers in over 40 countries around the world.
Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal.
Michael Katz is a guru of email marketing, and he has been educating small businesses about email marketing through Blue Penguin Development for over 10 years.