Laurie brings her passion for small business and 20+ years of technology research and analyst experience to her role as co-founder of the SMB Group, which specializes in understanding the technology requirements of SMBs. The SMB Group provides expertise to help vendors improve how they reach and serve SMBs, and a wealth of free information and insights for SMBs that want to be on the inside track in the technology world.

Laurie has lived and breathed the SMB market over her career, as an industry analyst and researcher, and as co-founder of the SMB Group Her data-driven knowledge of the SMB market, years of qualitative experience working with SMBs, and connections to a rich network of leaders at vendor firms give Laurie a unique, in-depth perspective on the SMB market.

Memberships

• Gerson Lehrman
• Small Business Computing Contributor

Contributions

Laurie has published hundreds of blog posts that provide small businesses with information they need to make better decisions about their technology investments. She is a frequent speaker at small business events, where she shares her knowledge and experience, is a contributor to Small Business Computing, and is often quoted in leading business and trade publications.

Laurie is the analyst of choice for vendors that not only want to do a better job marketing to SMBs, but also a better job serving them. She takes the time to really understand client objectives, and provides clients with the strategic insights, information and analysis they need to make a difference in the small business market.

Web

Website @lauriemccabehttp://www.linkedin.com/in/lauriemccabeprofile

Nominated by Sanjeev