Simon's first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean. Simon was included in Trust Across America's, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.' He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the Business News Network, CBS, CBC, BNet and Harpo Radio.Mainwaring is the author of "We First: How Brands and Consumers Use Social Media to Build a Better World", nominated for a 2012 Small Business Book Award by Small Business Trends.