As a military wife herself, Bell founded the community out of desperation to find other spouses to talk to. Today, the community has over 1500 moms and spouses from every service, status and locations all over the world, and has become the place where military spouses and wives meet, exchange ideas and start "portable" businesses.
Bell is considered a military lifestyle expert, personal success and goal achievement strategist. She speaks to military audiences, women's conferences, and youth and girl groups all over the country.
Lori Bell's "Startup To Standout" program helps active-duty military spouses start successful businesses that are portable and can be picked up and moved whenever the military member gets re-assigned to another location.