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Paul Greenberg

Nominated for the 2012 Small Business Influencer Awards in:

In addition to being the author of the best-selling CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, Paul Greenberg is President of The 56 Group, LLC, an enterprise applications consulting services firm, focused on CRM strategic services including go-to-market strategies for vendors and integrators, CRM strategic planning and vendor selection. The 56 Group also provides writing, speaking and educational services.

His book, first published in January 2001 by McGraw-Hill is now in its third edition (August 2004). CRM at the Speed of Light is now in 8 languages and been a runaway best seller. It is used as a text in more than 60 universities across multiple continents. It was called “the number 1 CRM book” by in July 2002. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. It has been called “the bible of the industry.”


Paul writes regularly for publications like CRM Magazine and and CRMGuru. He is a contributor to multiple other national business publications. He has spoken as a keynote speaker and otherwise at conferences and seminars in the United States, across Europe, Asia and Australia. He is considered one of CRM’s leading authorities on strategy and on the state of the market, and has been quoted in multiple national magazines and newspapers as a subject matter expert including the New York Times. Paul is also a managing partner of BPT Partners, LLC, a training company that has the cream of the CRM industry developing the subject matter and teaching it. Paul is the co-chairman of the newly created CRM Research Center at Rutgers University and has been named the Executive Vice President for the CRM Association.


Website @pgreenbe


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