Elena is founder of a successful PR agency called Cross Border Communications that works with high-growth and technology companies to promote them in the US, Canada and the UK. Elena’s goal with publishing the do-it-yourself site, PR In Your Pajamas, is to help micro entrepreneurs and smaller businesses who can’t afford a publicist, to get heard, get known and get talked about so they can change the world.
Elena has worked with a range of clients from start-ups, to billion dollar technology companies to help them achieve publicity in countless media outlets.
Elena knows how to do PR. Through her do it yourself approach clients have proven over and over again that getting publicity will have amazing impact on your business credibility, and ability to attract not just customers, but also key employees, investors and partners.
Elena has a way of breaking down the complicated and making it easy to not only understand but to do it yourself. Many small businesses and new authors dont have the backing of a marketing budget and her approach to easy daily tasks is all one needs to be the next big thing.