After graduating with an Aerospace Engineering degree, Robyn started When I Need Help (WINH) to help companies that exhibit at trade shows with their sales and marketing strategy/execution. She does this through pre-/post-event consulting services (literature creation, booth design, staff training, pre-show marketing, follow up planning, evaluation, etc), on-site sales and marketing support (learning relevant information, traveling to the convention city, and engaging booth visitors so her clients can maximize their time as they choose), and convenient products (offering the tools small businesses need to DIY their trade show participation better).
1) "How to: Trade Show" – Free resource website offering published and award winning articles focused on sales, marketing, and trade shows.
2) “How to: Choose the Right Trade Shows” – Free event selection mini-series guiding potential exhibitors through an organized process to select and justify the right exhibiting opportunities.
3) “How to: Quality Leads” – Self-study short course educating booth staff on key aspects of the lead generation process at trade shows.
Learn more: http://bit.ly/NqkH2H
There is a huge difference between “long term” and “trade show” sales and marketing that many exhibitors don’t even begin to understand until it’s too late. Knowing this, Robyn Davis empowers small businesses by providing them with the resources and personalized support required to succeed at trade shows. She has been recognized as one of the SLMA’s “20 Women to Watch in Sales Lead Management” and selected for the SMB Nation’s SMB 150 list (top 150 small & medium business influencers).