Lida Citroën, an internationally regarded branding expert based in Denver and founder of LIDA360, a marketing and branding consulting firm, has made a career of helping people and companies create new or enhanced identities. With more than 20 years of experience in creating and implementing standout strategies for public and private companies, Lida is a brand architect who excels at finding and emphasizing the values that operate at the core of each company and every individual.
Contributions
Prior to launching LIDA360, Lida served as managing director of marketing and communications at the Financial Planning Association and led investor relations at the Jefferson County Economic Council. She also led brand development, marketing and communications efforts at Max Factor/Revlon, Pentax, Gibson, Dunn & Crutcher LLP, and RNL Design.
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