A former syndicated columnist for the Los Angeles Times, she writes columns for Pitney Bowes, American Express' OPEN Forum website, Bloomberg.com and Coxsbn.com. In 2011, Applegate keynoted more than a dozen small business events sponsored by Bloomberg Television. She's also writing, producing and hosting Tech Essentials, a new online talk show about small business technology for Microsoft.
Her company produces articles, promotional and how-to videos, contests, interactive web content and events that educate small businesses. Recent projects include a Small Business "Makeover" Contest for Pitney Bowes "Smart Essentials" site (named one of the top digital promotions of 2011 by CMO.com.
The Applegate Group Inc. is a multimedia production and consulting company that develops and creates original content and marketing campaigns for big companies serving small business owners.