Adrian is the award-winning, best-selling author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy, which was named a Best Business Book 2010 by Library Journal and Small Business Trends. Library Journal said, “Ott is revolutionizing marketing by adding the concept of time.”
Prior to founding Exponential Edge (or Earlier), Adrian was an HP executive for 15 years who was recognized in an annual report for “infusing HP with new revenue streams, new technologies, and new business models.” She holds an MBA from Harvard and a BS from UC Berkeley.
Adrian Ott was named Silicon Valley Enterprising Woman of the Year 2011 by the National Association of Small Business Owners (NAWBO-SV). (Only one businesswoman is honored with this award every year.) She is an expert on customer behavior and how to apply the latest marketing, technology and business model strategies to gain customer traction and grow. Consulting Magazine called her, “One of Silicon Valley’s most respected, if not the most respected, strategists.” In addition to her award-winning book, her speaking and her regular expert column at Fast Company, she has written thought-leading articles that have been published in Strategy & Leadership Journal, Ivey Business Journal, Change This! and MarketingProfs influencing thousands of small businesses.