The challenge was to stand out and be memorable. In addition to this, Nadine and her team wanted to communicate their core values of the business; diligence, hard work and commitment to their "hive" of customers.
"When was the last time you had a buzz" achieved all of these things -- and more. The idea was to have bright yellow t-shirts emblazoned with this phrase to create a shock value that would cause anyone who sees them to stop and ask what this was all about. Their strategy is to wear the t-shirts at all events and take and share their bright yellow items with attendees. Over the last few years, this campaign had built both brand recognition and influential connections along with sales.
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