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"When was the last time you had a buzz?" Named A Community Choice Honoree

88 Votes

Nominated for a Small Business Influencer Award in:
Marketing Campaign

Read more about this nominee

Nadine Larder, CEO of Printer Bees and her team came up with this idea from her "corporate headquarters" a.k.a her patio. It started as a fun brainstorm that has taken off and given her business a unique visibility among her customers; real estate companies and small business owners.

The challenge was to stand out and be memorable. In addition to this, Nadine and her team wanted to communicate their core values of the business; diligence, hard work and commitment to their "hive" of customers.

"When was the last time you had a buzz" achieved all of these things -- and more. The idea was to have bright yellow t-shirts emblazoned with this phrase to create a shock value that would cause anyone who sees them to stop and ask what this was all about. Their strategy is to wear the t-shirts at all events and take and share their bright yellow items with attendees. Over the last few years, this campaign had built both brand recognition and influential connections along with sales.



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