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"CruiseOne - Shopping Cart Abandonment Email Marketing Campaign" Named A Champion

221 Votes

Nominated for a Small Business Influencer Award in:
Marketing Campaign

Read more about this nominee

CruiseOne, a leading home-based travel franchise as part of World Travel Holdings, supports more than 900 small business owners. In January 2014, the company launched a shopping cart abandonment email marketing program because potential customers were not completing their vacation purchases after visiting CruiseOne websites.

Recognizing that 95 percent of consumers take two weeks to make a purchase, this program continues the conversation by sending follow-up emails to potential customers who visited the website but did not book a cruise. The prospective client receives emails one day, four days and 10 days after their initial search with three suggested cruise itineraries: the recently viewed sailing, an itinerary close to home and one close to the sailing port they researched.

Since launching, the program has produced triple-digit sales revenue and has a higher click-through rate than any other mailing. Its success is based on traffic to an agent’s website and consumer response.




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