Recognizing that 95 percent of consumers take two weeks to make a purchase, this program continues the conversation by sending follow-up emails to potential customers who visited the website but did not book a cruise. The prospective client receives emails one day, four days and 10 days after their initial search with three suggested cruise itineraries: the recently viewed sailing, an itinerary close to home and one close to the sailing port they researched.
Since launching, the program has produced triple-digit sales revenue and has a higher click-through rate than any other mailing. Its success is based on traffic to an agent’s website and consumer response.
Twitter ID: @CruiseOneBiz