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Jack Holt

26 Votes

Nominated for a Small Business Influencer Award in:

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Jack Holt is the co-founder and CEO of Mattr, a web analytics company revolutionizing how organizations look at their brand audience.

Using Twitter, Mattr has developed a unique way for brands to segment their market by analyzing the “big five” personality types: sophisticated, rugged, daring, reliable, and wholesome.

Mattr software helps companies and individuals identify which personality types engage with their brand the most to expertly target their audience and maximize returns.

Mattr’s methodology is grounded in widely published and accredited academic research and helps reinforce the idea that Big Data isn’t made up of numbers — it’s made up of people. Mattr is located in Austin, Texas, and San Francisco, California.

Before Mattr, Jack was the CEO and founder of S3 Matching Technologies and also worked as a strategic planner with Akamai Technologies and Broadwing Communications.



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