Cindy Bates is the vice president of Microsoft’s U.S. Small and Mid Sized Business (SMB) division. She leads the company’s efforts to help SMBs realize their full potential through the use of technology. Cindy has been with Microsoft for nearly 15 years, starting as a managing director in the Corporate Development and Strategy group. In her current role, she works with SMBs every day to understand their pain points and help solve those challenges through technology. Cindy is a recognized thought leader in the SMB community. She regularly shares insights on her blog, and has had work appear in Entrepreneur.com, The Huffington Post, America's SBDC Biz Blog, SCORE Small Business Success Blog and more.