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Confluent Forms Redesigns the Michlin Metals Online Presence

3 Votes

Nominated for a Small Business Influencer Award in:
Growth Story

Read more about this nominee

Michlin Metals is a company that sells a commodity online, in direct competition with much larger competitors who benefit from scale and greater resources.

Confluent Forms worked with Michlin Metals, in phases. Each point along the way was designed to show progress towards the goal of attracting potential customers and converting them into qualified leads. Each step yielded positive results towards the business’s bottom line and continued a valuable, sustainable growth trend. The strategies we helped put in place did not just drive traffic to the site, they also drove sales leads to the business.

As a result of our work:

- New customer acquisition per month has doubled
- Website conversion rate is over 11% for new customer inquiries
- Organic search conversion rate is 9.75% while comprising 71% of the website’s total traffic
- Search placement for most product intent-driven queries is in the top 5 SERP positions
- New pages have been getting indexed and top 20 SERP positions for intent-driven queries within 1-2 weeks




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