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Goedeker's Appliances Moves From Analog to a Digital Success

19 Votes

Nominated for a Small Business Influencer Award in:
Growth Story

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In 2008, appliance stores simply weren't online. But Goedeker, an appliance store in St. Louis, Missouri, had stared the economic recession in the face, and second generation store owner Steve Goedeker knew change was needed. He decided to take the risk and try an ecommerce store in an effort to boost sales and keep the store from closing down.

What was intended to be a small supplement to the brick-and-mortar store is now the primary revenue driver. Goedeker's online store has expanded to the point of needing additional warehouse space as well as room for its Internet employees, which there are 6 times more than there were in the early days.

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