Most accounting software is either chained to the desktop or copied from the desktop to the Web without much design innovation, leaving SMBs confused and unclear about the state of their finances.
Xero turns accounting into a useful tool in projecting finances and informing business decisions. It offers separate, accessible interfaces for SMBs and accountants, with an easy-to-read interface that is also mobile, allowing small business owners access their finances at-a-glance from any smartphone.
And the proof is in the pudding: since entering the U.S. market last year, Xero doubled its U.S. customer base, and prominent investor Peter Thiel re-invested in Xero this year.
Twitter ID: @xero