Most accounting software is either chained to the desktop or copied from the desktop to the Web without much design innovation, leaving SMBs confused and unclear about the state of their finances.
Xero turns accounting into a useful tool in projecting finances and informing business decisions. It offers separate, accessible interfaces for SMBs and accountants, with an easy-to-read interface that is also mobile, allowing small business owners access their finances at-a-glance from any smartphone.
And the proof is in the pudding: since entering the U.S. market last year, Xero doubled its U.S. customer base, and prominent investor Peter Thiel re-invested in Xero this year.
With Xero, small business owners can finally realize the benefits of cloud-based financial management with a simple, smart and secure online platform that delivers real-time visibility. Xero delivers online collaboration for SMBs and their advisers and helps accounting professionals give better counsel to small businesses. In this vein, Xero recently acquired job and time management software, WorkflowMax, and integrated with ADP’s general ledger payroll to offer an end-to-end cloud platform for SMBs. Additionally, Xero is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education, offering credited training to accountants on managing their practice online. It also regularly hosts meet-ups where accountants can collaborate on best practices in working with the small business community in an online era.