Vocus first developed a social media platform for monitoring and engaging in social media and has since integrated point products from PRWeb (SEO) Help-A-Reporter or HARO (publicity) and North Social (Facebook) that is designed to ease users into effective digital marketing. Very soon, it will be integrating email marketing following its acquisition of iContact.
At the center of VMS is a unique recommendation engine, which literally makes recommendations: engage this person on Facebook, follow that influencer on Twitter or engage that prospect.
- Northern Virginia Tech Council (NVTC)
- Chesapeake Regional Tech Council (CRTC)
- Maryland Tech Council
Vocus sponsors many events – both local and national – aimed at small businesses. For example, the company sponsored the Social Media Tulsa Conference at the request of one of its small business customers. On a national level, Vocus sponsored the Diva Toolbox Conference for women in small business.
Many small businesses know they should be doing something in social media, search and publicity but are uncertain about where and how to begin. Vocus is making it very easy for small business owners to consistently adopt an integrated, strategic and measurable program to grow their businesses.
Nominated by Frank Strong