HARO connects journalists and bloggers with resources for their articles. Every day, HARO brings nearly 30,000 reporters and bloggers, over 100,000 news sources and thousands of small businesses together to tell their stories, promote their brands and sell their products and services.
Since its inception, HARO has published more than 75,000 journalist queries, has facilitated nearly 7,500,000 media pitches, and has marketed and promoted close to 1,500 brands to the media, small businesses and consumers. It was acquired by Vocus in 2010.
HARO is entirely free to sources and reporters, and unlike a majority of social media services, is independently owned and funded and has been profitable since day one. Small business owners are able to provide their expertise to journalists, garnering them media coverage.
Nominated by Susan Payton