a) How their results measure up to competitors – WordStream has collected an incredible amount of data (nearly a billion dollars in collective spend) to provide accurate competitive metrics to users.
b) How to improve results – This wealth of data and powerful, proprietary algorithms enable the tool to offer straightforward, actionable advice that SMBs can realistically implement to improve performance.
The AdWords Performance Grader is offered as a free service to the PPC community. It’s easy to use but incredibly powerful. It delivers an in-depth performance report based on a live AdWords account, telling advertisers how they measure up to competitors or how to improve results. It is especially valuable to small businesses because it’s as helpful as a full PPC audit, but fast and free. One user said it provides "analysis on par with the audits one would receive from an agency or consultant."
The AdWords Performance Grader is an innovative free tool that helps SMBs benchmark their campaign performance against similar advertisers and pinpoint how to grow their businesses with PPC. It’s the only tool available that programmatically evaluates your live AdWords account and delivers real business intelligence around key PPC metrics. It’s also the only tool that compiles data about thousands of active PPC accounts and offers actionable tips to help small businesses improve their ROI.