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AdWords Performance Grader

18 Votes

Nominated for a Small Business Influencer Award in:
Apps

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PPC advertising is incredibly competitive: advertisers win or lose based on the quality of their campaigns compared to competing businesses. Yet until now, there wasn’t a way to measure campaign quality against competing accounts. The AdWords Performance Grader by WordStream Inc. is a free tool that performs an instant, expert analysis of a user’s PPC account, comparing key performance metrics to thousands of other accounts that have been graded and offering actionable insights based on that data. The tool meets a particular need for small or new advertisers who aren’t sure:

a) How their results measure up to competitors – WordStream has collected an incredible amount of data (nearly a billion dollars in collective spend) to provide accurate competitive metrics to users.

b) How to improve results – This wealth of data and powerful, proprietary algorithms enable the tool to offer straightforward, actionable advice that SMBs can realistically implement to improve performance.

 









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